PRIVATE LABEL

In these tough times, consumers are demanding greater value—which often translates into lower retail margins or loss of sales. Retailers are attempting to take matters into their own hands, continuing to build private labels that compete with well-known brands.

However, private label is not for everyone.

For all retailers and producers becomes today very important if not essential to have a good private label strategy. Over the years we have seen various strategies being tried and implemented. Some of these were very successful and other failed completely. To a large extent this also depends on the development of market and the general acceptance of private label in each individual market.

Furthermore the private label strategies of hypermarkets, supermarkets, discounters and specialized retailers vary so much that this requires special attention in particular in today's fast changing environment.

For Retailers

·         What is your private label strategy?

·         Are you satisfied with your margin?

·         How high is your private label share?

·         Do you agree that in this crisis people save and buy more private label products?

·         Early Market Strategy

·         Developing Market Strategy

·         Fully Competitive Market Strategy

·         How to cooperate the most effective with suppliers?


For Producers

·         Discount Strategy

·         Supermarket strategy

·         Hypermarket Strategy

·         How to deal the most effective with retailers?

·         Do you have 100 % capacity utilization?

·         Have you ever thought about filling the remaining capacity with private label without damaging your own brand?

In general, all private label products must be innovative and high-quality, but remain competitive in price. RECO Exports can help assure your private label products measure up in this increasingly competitive market. Our services include:

            v  Reviewing the market, competition and demographics

            v  Developing a marketing plan

            v  Determining your budget for capital and cash flow needs for expenses, such as labeling, packaging, marketing and advertising, and collateral materials, including brochures

            v  Identifying product categories that are popular with your clients, as well as the types of products suitable for your clients

            v  Finding the right manufacturer/producer

            v  Choosing a product line that meets your needs and standards

            v  Assisting you in naming and trademark your products

            v  Assisting you in naming product series for all type range

            v  Product write-ups on website, label and brochures

            v  Designing of label and box for product

            v  Creating a time table to determine the time from product development to finished product for implementation 

            v  Assisting in marketing product promotion to create public awareness

            v  Retail merchandising on site in launching new product

            v  Product training on site for staff